Berkeley Adult School

Berkeley Adult School faced challenges with an outdated brand and digital presence that did not communicate the values and modern approach of their school. The existing materials were inconsistent and failed to engage the school’s diverse community effectively.

  • Brand Refresh
  • Brand Guidelines
  • Website Refresh
  • Class Catalog
  • Annual Report
Date

January 2023

Website
Berkeley Adult School
Campaign

Brand Refresh

Results

Brand and Digital Transformation

Solution

Akkedis Digital was tasked with a comprehensive overhaul of Berkeley Adult School’s branding and digital assets to unify the visual identity and enhance digital interactions. Our strategic approach included:

  • Brand Refresh: We revitalized the school’s brand image to reflect its
    commitment to accessibility and progressive education. The new brand identity was modern and inclusive, designed to resonate well with a diverse student body.
  • Brand Guidelines: To ensure consistency across all communications, we
    developed detailed brand guidelines. These guidelines provided clear
    instructions on the use of the new logo we designed, color palettes, typography, and imagery, ensuring that all future materials would maintain a cohesive brand voice.
  • Website Refresh: The school’s website underwent a complete transformation to align with the new brand guidelines. We focused on improving usability and the overall user experience, introducing a clean, modern design that is easy to navigate and responsive across all devices.
  • Class Catalog Design: The class catalog was redesigned to be more than just a course listing. It now serves as an engaging resource with intuitive layout and design that aligns with the new brand, making it easier for students to find and register for classes.
  • Email Campaigns: We assisted in sending out email campaigns to raise
    awareness of the school’s achievements and initiatives over the year, providing a cost-effective solution to keep the school’s population engaged and informed.

Results:

The rebranding and digital enhancements led to a significant increase in engagement from prospective and current students. Website traffic increased by 50%, and there was a noticeable improvement in enrollment numbers following the launch of the new class catalog.

Conclusion:

The comprehensive brand and digital transformation for Berkeley Adult School successfully repositioned the institution as a leader in adult education within the community. By aligning the school’s values with a strong, cohesive visual identity and improved digital assets, Akkedis Digital helped Berkeley Adult School enhance its reputation and reach, ultimately improving educational access and engagement for all students.