Ventura County Adult Education Consortium

Ventura County Consortium for Adult Education lacked a comprehensive website and materials that adequately communicated who they were and what they do as a consortium managing nine adult education schools and three community colleges. Their previous brand identity did not reflect their diverse agencies and they lacked brand recognition that could help them establish an identity within their communities.

  • Community Engagement
  • Digital Outreach
  • Strategic Marketing
Strategy
Effective
Impact
Engaging
Results
Measurable
Growth
Sustainable

Solution

Akkedis Digital was assigned with designing a new website for Ventura County
Consortium for Adult Education that was more user-friendly for those looking for
resources provided by the consortium. We were also tasked with creating materials that gave a general overview of what the consortium does to better inform the community. To accomplish these goals, our approach included:

  • Brand Redesign: We designed a new logo that better reflects the region that
    Ventura County Consortium For Adult Education serves, bringing visual elements together to communicate the diversity of the area.
  • Website Overhaul: The consortium’s website underwent a complete overhaul
    that aligned with the new brand identity and created a more streamlined
    experience for those in the community in need of finding resources regarding adult education options.
  • Outreach Materials: We created a 12-page booklet that highlights the
    consortium’s agencies and what they offer, going into detail about what programs are available where and presenting the information in an aesthetically pleasing and easily digested manner.
  • Postcard Mailers: To better inform the surrounding communities of the
    consortium and its agencies, we designed attractive postcard mailers that were sent out via direct mail to highlight the programs offered to nearby residents.

The coordinated rebranding efforts across the newly designed website and marketing materials we created led to…

Conclusion:

The comprehensive brand identity transformation for Ventura County Consortium For Adult Education successfully established them within in their community as a resource for adult education options, leading to more of the public being informed about their agencies and what’s offered to them. By overhauling their website and providing new outreach materials, the consortium is now better prepared to inform their community of who they are and what they do, and ultimately improve educational access in their region.