Case Study · Consortium
Ventura County Adult Education Consortium
A consortium-wide, bilingual healthcare & CTE enrollment campaign — one engine across nine cities.
The Challenge
- 11 member schools across 9 cities
- Predominantly Spanish-speaking ELL population
- 5+ programs to fill: ESL, GED, Citizenship, Medical, CTE
What We Did
- Bilingual (ES/EN) landing page per program
- Google, Facebook & Instagram ad campaigns
- Monthly newsletters + ready-to-post social templates
- Year-long campaign timeline
The Work
Bilingual creative across every channel.
A year-long, multi-channel campaign — strategy, social, paid ads, newsletters, and a dedicated landing page for every program, in English and Spanish.
The Course Navigator
Answer a few questions, get your class list instantly.
A bilingual Course Navigator asked each prospect where they live and what they want to study, matched it against every course across the consortium’s schools, and delivered a personalized class list on the spot — by text or email. It’s why 83 inquiries arrived already sorted by city and program.
The Results
From ~1M reached to 80+ students.
968,614
people reached
8,884
enrollment-page clicks
$0.45
avg cost per click
83
qualified student inquiries
Reached ~1M → 8,800+ clicks → 80+ real students who raised their hand — for about $4,000 in ad spend.
Lead Breakdown
83 prospective students, every member city.
Inquiries by city
By program interest
Medical pathway — 14 students
Pharmacy Technician 7 · Certified Medical Admin 7 · Medical Billing & Coding 4 · Other 4
Not just clicks — named, program-specific interest across the whole consortium. (Aggregate; no personal data shown.)