Brand Communications

Branding and communication strategy starts with your story — tell it right.

Why Does Brand Communication Strategy Matter?

Effective brand communication is essential in establishing a strong identity and reputation in the educational sector. It ensures that your institution’s values and messages resonate clearly and consistently across all channels, helping to attract and retain students while building trust with educators and the community.

Consistent branding across all channels increases revenue by

Consumers with an emotional connection to a brand have a

Those same loyal customers stay with a brand for an average of

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Our Approach to Strategic Brand Communication

At Akkedis Digital, we take a holistic approach to brand communications. We start by understanding your institution’s unique culture and objectives. Then, we craft a tailored strategy that not only conveys your core messages but also engages and inspires your audience. Our process involves meticulous planning, creative execution, and ongoing evaluation to ensure your brand thrives in a competitive landscape.

Smiling Young Woman Writing on Board

Ready to find out how a brand communications agency can benefit your school's marketing initiatives?

Clients Past & Present

A Brand and Marketing Communications Solution for Many Challenges

Our solutions are designed to tackle a variety of challenges that educational institutions face today. From enhancing online presence to improving stakeholder engagement and increasing enrollment, our comprehensive strategies are equipped to address and overcome these hurdles effectively.

It’s What People Say About You When You’re Not in the Room

Your brand’s message, its visual identity, and the channels used to communicate them play a pivotal role in shaping the conversation surrounding your brand. While first impressions are crucial, building brand recognition requires consistent and strategic exposure.

Consider this:

  • It takes 5-7 brand impressions before someone will reliably remember your brand.
  • 45% of a brand’s image comes from what it says and how it says it.
  • The right use of color can increase brand recognition by up to 80%.

At Akkedis Digital, we understand that crafting a compelling brand involves more than just aesthetics; it’s about creating a narrative that sticks with your audience long after their first encounter. We delve into the science of branding to develop a strategy that not only catches the eye but also remains memorable.

Our Brand Communication Strategy Includes:

  • Brand Guidelines: Ensuring consistency across all platforms.
  • Visual Identity: Developing a cohesive look through colors, fonts, graphics, and photography.
  • Logo Development: Creating logos that stand out and speak to your educational mission.
  • Brand Story and Voice: Defining a unique brand voice and story that resonate with your target audience.
  • Integrated Communications: Aligning your marketing team’s efforts—from creative to digital—to work seamlessly, ensuring every message reinforces your brand’s core values.

With these strategic elements in place, Akkedis Digital helps educational institutions control the narrative around their brand, ensuring that what people say about you when you’re not in the room amplifies the positive impact you seek to make.

BRAND GUIDELINES

VISUAL IDENTITY

Industry Expertise

The familiar saying, “write what you know,” extends beyond writing—it encapsulates our approach to service. At Akkedis Digital, we dedicate ourselves to deeply understanding the sectors we serve. This commitment ensures we grasp the subtle intricacies and broader landscapes of each industry, enabling us to deliver targeted, effective solutions that resonate with specific market needs and challenges.

Case Studies

Santa Clara Adult Education
Akkedis Digital embarked on a comprehensive refresh of the Santa Clara Adult Education website along with enhancements to their printed and digital marketing materials.

Berkeley Adult School

Akkedis Digital was tasked with a comprehensive overhaul of Berkeley Adult School’s branding and digital assets to unify the visual identity and enhance digital interactions.

Ventura County Consortium For Adult Education

Akkedis Digital was assigned with designing a new website for Ventura County Consortium for Adult Education that was more user-friendly for those looking for resources provided by the consortium.